1 / PROJECT OVERVIEW​​​​​​​

For two years we worked on this consumer good brand to make social media imagery on a limited-budget for Facebook & Instagram posts. We created a strategy based on A/B testing of what type of imagery performed best with different content themes, and from that produced images for 4 posts per week. We found from our monthly reports that the type of images that received the most likes were the ones that felt most natural, and the least like advertisements. 

YEAR: 2015-2016   |    ROLE: CREATIVE DIRECTOR